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Warning – this is a long post with the occasional rant but also practical suggestions.

During my three-year wardrobe challenge I have written at length about the environmental impact of clothes. A sustainable wardrobe cannot, however, ignore the human aspects of the clothing industry so it is only fair that I share my thoughts on the ethics of a sustainable wardrobe too.

This is probably the trickiest of all posts to write. The ethical issues are arguably more complex than the environmental ones due to social and economic inequality, globalisation, the legacy of colonialism, gender politics… Moreover, I am aware that I am writing from a privileged position: I am comfortable enough to have options. Here are my thoughts nevertheless.

The mantra “fewer garments, better quality” has been key in my wardrobe challenge. Similarly, repair, re-making and making my own have given me more control over the credentials of my clothes. These approaches, however, meet with two common criticisms.

“I can’t afford sustainable fashion”

Ignoring the whims of fashion, maintaining and repairing what we already own and buying fewer items costs nothing more than a few pounds for needle and thread. Of course, clothes do wear out and at some point need replacing. Also, we are social creatures so it is normal to want to look good or indulge in occasional frivolities. There is nothing wrong with any of that but clothes do cost.

A responsible supply chain means more expensive garment, not because the premium for socially and environmentally kinder clothes is unduly large but because most clothes are “artificially” cheap. Goods (including food and clothes) that do not account for the environmental and social harm they cause are cheap because the producer and consumer do not (directly) bear the cost of the impact on health, environment, society… Recalibrating our concept of “cheap clothes” is therefore an essential part building a more sustainable wardrobe.

Many people, however, genuinely live in straightened circumstances and have little choice but to buy cheap clothes from second hand shops or fast-fashion megaliths that make clothes of disposable quality. It’s patronising to suggest that those living on a tight budget don’t know or care about the impact of their clothes. Generally they just have less choice over the products they buy, and less scope to effect change. Any effort to achieve sustainability in the clothing (or any other) industry should therefore also involve campaigning for a living wage for all, at home and abroad, so everybody has the energy and security to live according to their values as well as feed, clothe and house themselves.

Responsible on a budget

Conscious of the relevance of money I not only chose to live on wartime clothes rationing for three years, I also set myself a budget informed by the Minimum Income Standards (published by the Joseph Rowntree Foundation). My annual wardrobe allowance was based on the MIS’ clothing budget plus an optional 5% of the “social and cultural participation” budget. I felt the latter was appropriate as knitting is a key leisure activity for me the way the pub, football or Netflix might be for others. In practice this meant a wardrobe budget of:

  • £ 515 in 2013;
  • £ 351 (with an optional £115) in 2014; and
  • £ 377 (with an optional £117) in 2015.

In 2013 and 2014 I was well within the budget and last year fractionally over it as my stock of clothes dwindled.

I am aware that the MIS is below the UK minimum wage and that my clothing expenditure probably exceeded what many people spend. However, as the MIS is the basis for calculating a voluntary UK Living Wage, which has already been adopted by many employers and organisations, I believe it is standard we should be aiming for and therefore considered it an appropriate guide.

“If we stop buying, the economic system will collapse”

This criticism is often accompanied by the argument that sweatshops may not be ideal but provide an income for workers in developing countries. The unquestioned acceptance of such arguments, however, baffles me.

People intuitively understand that there is something wrong with the fast fashion model but seem to default to a “better the devil we know” position. When we encounter a problem with our health, children’s schooling or job, our instinct is to question and explore different approaches, change diets, tweak a process… Surely we could do the same with our wardrobes (as we have started to do with our food)!

Practical action

Over the last three years I’ve realised how much power we actually have. Here are just a few ideas of what we can do to influence the clothing industry (or any other one for that matter)?

  • Question, question, question! – Companies will ignore issues unless they know we care. I’ve spent the last three years emailing companies to understand their policies and supply chains. It takes a little time but very quickly I built up standard emails and learnt to “read” replies. It soon became clear which companies really try to factor ethical and environmental issues into their business model by how open they were about their practices and dealing with outstanding challenges.

Fashion Revolution* encourages us all to ask this question

  • Use social media – If a company ignores emails, prod them on Twitter, Facebook, Instagram… It usually elicits a response. And a publicly visible question allows others to pile in and reinforce the issue.
  • Target your support – Wherever possible, buy from companies that genuinely aim to do right by their employees and the environment, whether it is a Fairtrade label, a co-operative in Nepal, a spinning company in the West Country or a clothing company paying a living wage in the UK.
  • Think beyond the garment – I may not be able to influence every step of every supply chain, but I can improve the lot of farmers, shepherds, cotton pickers, spinners, designers… by investing in the raw material or an individual’s skills. Whether I buy an organic cotton teehsirt, Fairtrade linen to make my own skirt, a rare breed wool from a small farm or an independently published design, that choice will impact the livelihood of real people rather than an anonymous corporation.
  • Think beyond fashion – Many people, often women, end up in sweat shops as they are considered unskilled and exploitable. Micro-financing businesses or supporting NGOs that focus on educating and empowering women can help break that cycle. For example, Barefoot College turns women into solar engineers for their remote communities, not only improving their individual circumstances but also creating further opportunities and benefits for those communities.
  • Leverage our indirect collective power – Big issues require systemic change, so numbers count. This might involve lobbying government to impose and enforce new laws, e.g. a living wage or anti-slavery measures. Or it may involve leveraging the power of our pension pot. Depending on where we live, many of us have some kind of pension plan, even if only via a company scheme. That means that indirectly we are shareholders and can influence companies. I’m working on using that power by moving my pittance of a pension fund to a sustainable fund that not only avoids certain investments but actively raises sustainability issues at shareholder meetings. I’ll admit, pension research and paperwork is tedious but it is another way of effecting change. Just look at how fossil fuel divestment is gaining traction!

Achieving change, whether personal or systemic, takes time, effort and money. And when there are bills to pay, mouths to feed and laundry to deal with it can feel overwhelming (even without having to juggle the wardrobe needs of growing children). The key though is to start with something, whether it is a go-to pair of trousers or a frivolous party frock, and build on it. When I started on my journey to a sustainable wardrobe, I aimed for at least one outfit that was responsibly sourced. Several years on, the ethical and environmental credentials of my bras and running shoes are still less than perfect. I don’t beat myself up though as my wardrobe is more responsible than it was. More importantly, my default is to seek out ways that not only achieve the look I want but have as much positive social impact as is feasible with my modest consumption and investments.


* All images courtesy of Fashion Revolution. This organisation is aiming to build momentum around the social and environmental impacts of our clothes and encourages us all to be fashion revolutionaries.


  • Jackie Manni January 31, 2016, 12:48 pm

    Great advice! I haven’t thought about setting a monetary budget because I figured the coupons took care of that for me in a way, but now I’m curious. I looked at the US figures and did the math, and the dollar amount spent on average in my income bracket seems higher than what I do spend. I’ll have to scribble some figures as I go through this year to see if what I think & what is actually happening are the same 🙂

    • Meg and Gosia January 31, 2016, 4:45 pm

      I find the whole how much money can one/should one spend on clothes a tricky one. On the one hand, I think if people have the money to support REAL jobs/livelihoods, it makes sense to do so. On the other hand, I think any exploration about ‘sustainable wardrobes’ should be democratic so it doesn’t exclude individuals and become a lifestyle choice. Using a financial budget as well as coupons was quite handy to really reinforce two key aspects of the sustainability trilemma: fair use of environmental resources per person and social equity through supporting livelihoods. The limitation on the number of purchases certainly made me more determined to make what money I did spend have a real social impact. Not always feasible – stockings, I’m looking at you – but in some areas very doable.

      I would love to hear what if similar work is being done in the US on introducing a decent living wage (versus a minimum wage). I’m not even sure if you have a minimum wage in the US. It was only introduced in the UK in 1998, which is actually appallingly recent. The government here is now adopting the term living wage for PR purposes but it is nowhere near the level it needs to be to ensure people can live a decent life.


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